Online advertising has evolved since its humble beginnings as a static image that pops up at the top of a website. Now, there are a wide variety of advertising types you could use – we’ve listed the seven top types here (and tried to give you the quick definition for it).
1. Display Ads The original form of online advertising, these are visual ads that appear on third party websites (usually ones that are related to your content or service in some way). Display ads have evolved from the basic form of banner ads. Nowadays, display ads come as: • Static images – these are your basic… read more
Online advertising is business for the modern world. Also known as online marketing or Internet advertising, the potential for success is huge. There are many strategies to learn and, while that in itself can prove to be pretty intimidating for a lot of people, the benefits of online advertising are varied. So, in case you’re feeling a bit overwhelmed, we created this article to remind you what you’re fighting for. Here are 5 advantages of online advertising:
Benefit 1: Online advertising Is A Long-Term Strategy.
Let’s look at the facts. Whether we’re talking… read more
Facebook Messenger is now offering more straightforward access to its dark mode, allowing all of its users globally to ease the strain on their eyes when using the messaging app in low-light situations.
Announced on Monday, April 15, Messenger’s dark mode can be activated by tapping your profile photo in Messenger to access settings, then toggling on dark mode to switch the chat display from white to black.
Facebook actually launched dark mode for Messenger six weeks ago but decided to keep it out of the settings menu and instead offer a “fun” way of… read more
Engagement is an incredible method to associate with your crowd on an increasingly relatable dimension. Posts with high engagement (likes, shares, remarks, and so on.) are likewise bound to spread and be seen by other individuals with a comparable interest
Is not something you can measure but if you have lots of people sharing your video and/or more people than usual are visiting your Page, website, landing page (via your campaign link or not) you can assume this new level of traction… read more
Content plans have driven the desire to see our content distributed through advertising channels, influencers, competition channels and just about any other medium we can find. An over prioritisation of content plans has led marketing professionals to believe that the value of a social media strategy is all about impressions, comments and likes.
Single essence of online presence
Content plans definitely have their place in the eco-system of a social media strategy, however, for many it’s become the single essence of their online presence and this is concerning.
I… read more
It may be a little confusing at first, but we’re here to help you get the hang of it.
Navigating social media is tricky enough already – with all the algorithms and #FakeNews. So in an attempt at making things a little simpler, the team at media update has compiled a list of 10 need-to-know terms that you should to add to your vocabulary – if you haven’t already.
Here they are:
Many traditional business professionals may be asking what an influencer is, the long and the short of it is that they are the ones your kid is following on social media and trying to imitate, whether it be with regards to their purchase decisions or lifestyle choices. It is usually because of this influencer that your bank account keeps deteriorating.
Influencer campaigns Influencer campaigns have become the preferred and most effective way for brands to connect with their core target audiences. This is due simply to the fact that the younger generation is tired of generic advertising… read more
The winner will be announced this weekend.
Chicken Licken is the most-nominated brand with two ads in the running; one of a local robot called Sbu and another of an Icelandic boy who has assumed an Afrikaans identity.
Watch: 7 best adverts in SA right now:
Sbu 2.0 — Chicken Licken
This hilarious ad features Sbu, a charming suburban-dad robot who plays soccer and teaches high-school kids. Created by: Joe Public United.
Dala what you must— Brand South Africa https://youtu.be/iGGBaDoIh6Q
This inspiring ad portrays… read more
Using social media to grow your business, generate leads and build a brand may seem like a huge task, and in some ways it is. But there are steps you can follow to improve your chances of success, which will help you take advantage of everything social media has to offer.
Whether you’re just getting started or have been active on sites like Facebook and Twitter, but haven’t had much success, follow these 21 social media marketing tips to propel you to the next level:Create a Social Media Plan for Each Social Media Channel
If you fail to plan, you plan to fail. So… read more
Juggling a small business within a competitive local market, and trying to work in time to plan your 2016 marketing and advertising calendar can make it hard to catch a break. It is important to take some time out of your hectic day-to-day schedule and really nut-out a plan based on the most effective practices to benefit your business and your consumers.
To help you with your panning I have listed 5 cost effective advertising tips to begin your calendar year.
A Comprehensive Advertising and Marketing StrategyOutdoor advertising/billboards:It is said that… read more